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The Art of Home Staging: How to Make Your Property Irresistible to Buyers

If you are planning to sell your property, you may want to consider the art of home staging. Home staging is the process of preparing your home for sale by enhancing its appearance and appeal to potential buyers. Home staging can help you sell your property faster and for more money, as well as reduce the stress and hassle of the selling process.



Home staging is not a new concept, but it has gained popularity in recent years as a result of the competitive and challenging property market. According to Liesa Jossel, President of the International Association of Home Staging South Africa and founder of Home Stagers Cape Town and Home Stagers Training, home staging presents a lot of benefits for people who are selling their homes privately. She states that many homes she has decorated have been sold on the first day of the show house at the seller’s asking price, which illustrates the power of home staging.


So, how can you stage your home to make it irresistible to buyers? Here are some tips and tricks from the experts:

  • Start with a consultation. If you are not sure where to begin or what to do, you can hire a professional home stager to assess your property and provide you with a comprehensive home staging report. The report will include an area overview, pricing analysis, buyer profile, and suggested minor repairs and styling to ensure maximum return. A professional home stager can also offer you extensive interior design expertise and present your home to potential buyers in the most attractive way.

  • Declutter and depersonalise. One of the most important steps in home staging is to remove any excess or personal items from your home that may distract or deter buyers. You want to create a spacious and neutral environment that allows buyers to imagine themselves living in your home. This means getting rid of any clutter, such as papers, magazines, toys, clothes, etc., and storing them away or donating them. It also means removing any personal photographs, memorabilia, religious symbols, or political posters that may not appeal to everyone. You can replace them with neutral furniture and decor that suit the style and theme of your home.

  • Update and repair. Another essential step in home staging is to make sure that your home is in good condition and functioning well. This means fixing any broken or damaged items, such as faucets, lights, doors, windows, etc., that may give buyers a negative impression of your home. It also means updating any outdated or worn-out features, such as paint, flooring, tiles, countertops, etc., that may make your home look old-fashioned or unattractive. You can hire contractors to do these minor renovations for you or do them yourself if you have the skills and time.

  • Style and accessorise. The final step in home staging is to add some flair and personality to your home by styling each room according to its purpose and function. You want to highlight the best features of your home and create a welcoming and inviting atmosphere for buyers. You can use furniture, art, plants, cushions, rugs, curtains, lamps, candles, etc., to enhance the look and feel of your home. You can also use colour schemes, textures, patterns, and themes to create a cohesive and harmonious design throughout your home. If you don’t have enough furniture or accessories for your home, you can rent them from a home staging company for a monthly fee.

Home staging is an art that can make a huge difference in the success of your property sale. By following these tips and tricks from the experts, you can transform your home into a stunning showpiece that will attract more buyers and sell faster and for more money. Happy selling!

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